Golden Demons are basically free advertising for GW (not to mention a good reason for hundreds of painters to spend a ton of money on conversion pieces
) but at the same time, I bet a good 50% of Demon Winners turn around and use that tagline in their eBay auctions to boost their own profits that way.
I know I do
I\'d call this thing a symbiotic relationship. If you win, you can make a lot of money as a top class painter and if you lose then you\'ll probably walk away inspired to try harder next time.