Cool ad! I was checking one out at the store the other day and it was actually much less impressive than this ad. Can't recall if it was Samsung or Sony, but I was underwhelmed. Also I think the thing going against this is the same thing I feel at the theater. It's cool for the first five minutes, then you just get de-sensitized to it. Like watching a subtitled movie, you forget you're reading anything and it just becomes a movie. That's probably a good thing but I find the whole 3-D experience a little "meh.".
Still, super cool ad!